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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (Nov. 5, 2003)
November os. 2003_____________________________________ (Elie Jlortlanò (Dbseruer__________________ Ask Deanna! is an advice column known for its fear less approach to reality- based subjects. Alcohol Advertising Bombards Youth Talk with kids about the messages they take in I f asked whai the number-one drug problem is among A m erica's youth, how w o u ld you answer? M a riju a n a ? C o c a in e ? H eroin? Ecstasy? ing reaching A frica n -A m e rica n gives her his paycheck and w o r ships the ground she w alks on be m e n 's faces and her a ttitu d e has cause she's cute. She talks down to changed o ve rn ig h t. him , and has other men in the house w h ile he's w o rking . Now it's a tth e around th in k in g she's a sex s y m b o l because o f her breasts and I point w here none o f the guys visit because they d o n 't want to deal w ith h is g ir lf r ie n d . --S ta n M org an to n: N C c a n 't stand it. --P a u l; Tulsa, O K fo r beer, ale, and d istille d spirits in our com m unity and in publications and radio and television program m ing that are most popular w ith our you th. take a hard look at how alcohol m arketing is influencing the d rin k ing decisions o f o u r young people and talk w ith ou r kids about w hat messages the y take from the alcohol adver tising they see. We also need to urge o u r state and fe d e ra l po licym a kers to take Am erican kids. N a tion a lly, more youth d rin k a l actio n to protect all youth from overexpo sure to alcohol adver cohol than smoke ciga tising and m arketing. rettes o r m arijuana o r use cocaine. Ken Ray is the O r egon f ie ld d ire cto r f o r the Center on A lcohol A ccording to the O r A lco h o l use contributes to the three le a d in g causes o f death am o ng A fr ic a n - A m e r ic a n 12- through 20-year-olds: hom icide, unintentional injuries (including car •accidents), and suicide. W h ile A f rican-Am erican youth are not d rin k i n g as much as non A fric a n -A m e ri can youth, they s till suffer more from alcohol-related health prob The Center on A lco h o l M arket- in g and Y o u th , based at Georgetown U n iversity, recently A fric a n -A m e ric a n yo u th are overexposed to alcohol advertis the o th e r fo o t is n ’ t it? s h o u ld ’ ve k n o w n new breasts o r come to you fo r advice? I f he wants to w ork like a dog, look like a fool and feed other men o f f his pay- firs t tim e w ith a g u y 1 re a lly lik e and I d o n 't w ant the sm ooch rules w o u ld shoot he r s e lf-e ste e m sky h ig h , b rin g new a tte n tio n and sin ce she pa id f o r th e m p u p check, let him. Some men enjoy being treated like dirt bags and they Santa M o n ica , CA love it even more com ing from a pretty g ir l. The tw o o f them must be happy because she hasn’t left and he hasn't kicked her out. You and your friends need to quit player hat to mess thin gs up. --R e g in a ; Dear Regina: F o rg e t easy, i f y o u 'v e n e ve r dated h im b e fo re , yo u s h o u ld n 't be t h in k in g ab ou t p u ttin g y o u r lip s on h is b o d y. You do n’ t Dear Deanna! k n o w i f h e ’ s in fe c te d , has ta rt b re a th , diseases o r w h a t. T he tim e w h en k is s in g s h o u ld o c c u r is w h e n it feels rig h t fo r both H e lp me w ith this dile m m a . I'm s ta rtin g a new frie n d s h ip and p e o p le and a fte r y o u 'v e g o tte n to k n o w each o th e r. D o n ’ t get ing, be glad your friend is not in the streets and get a life o f your own. that the tw in s are c a u s in g p r o b lem s. I f s im p le c o m m u n ic a tio n c a n 't g e t h e r h o o te rs u n d e r c o n tro l, g rin and bear it o r seek p ro fe s s io n a l c o u n s e lin g . Ask Deanna is w ritte n by D eanna M. W rite Ask D e a n n a ! E m a il: a s k d e a n n a l @y a h o o .c o m A frican -A m erica n youth saw 66 can Am ericans is 31 percent greater than fo r the general population. percent m ore beer and ale, and 81 National surveys have found that w h ile frequ en t heavy d rin k in g Tuesday and Thursday Evenings 5:00-8:00 p.m. vertising in magazines, as measured by gross ratings points, than did among w hite 18- through 29-year- old males dropped between 1984 and 1995, rates o f heavy d rin kin g n o n -A fric a n -A m e ric a n youth in 2002. (last check in a t 7:30 p.m.) percent more d istille d spirits, ad NE Health Center MLK J r. Blvd. And NE Killingsworth (Enter in rear door near Emerson, go to 2nd floor) A frican -A m erica n youth heard 12 percent more beer advertising, Se habla espanol los Martes and 56 percent more distille d spirits advertising, on radio in 2002 than For more information on HIV and testing Call the Oregon AIDS Hotline 1-800-777-AIDS non-A frican-A m erican youth. T w o radio form ats - urban contem po rary and rhythm ic contem porary h it - accounted fo r alm ost 70 per a ' - a :';t>-£ 3 e ■ Jc ' o' "ó . ' o ' a Multnomah County Health Department NEW S E A S O N S J M A R K E T THE S a m p le o u r fre e -ra n g e D ie s te l tu rk e y a n d T h a n k s g iv in g d eli s id e s th is w e e k e n d 1 1 a m -5 p m S a tu rd a y & S u n d a y ON THE ...to p re -o rd e r y o u r T h a n k s g iv in g tu rk e y a n d side d ish e s. View o u r entire T h a n k s g iv in g m e n u o n lin e Three, Ways iff Order! 1. O nline, w w w .n e w s e a s o n s m a rk e t.c o m 2. Visit o n e o f o u r sto re s 3 Call o n e o f o u r sto re s C O N C O R D IA N E 3 3 r d & K illin g s w o r t h P o r t la n d O R 9 7 2 1 1 5 0 3 2 8 8 .3 8 3 8 O p e n 8 a m -1 0 p m O R E N C O S T A T IO N N E 6 1 s t & C o r n e ll R d H ills b o r o O R 9 7 1 2 4 503 648 6968 O p e n 8 a m -1 0 p m R A L E IG H H IL L S 7 3 0 0 S W B e a v e r t o n H ills d a le H w y P o r t la n d O R 9 7 2 2 5 5 0 3 .2 9 2 6 8 3 8 O p e n 8 a m -9 p m or P.O. Box 88847, Los Angeles, CA 90009 Free H IV Testing in NE Portland o f Disney. You pies, she's g o in g to fla u n t the m . L e t her k n o w y o u r fe e lin g s and can youth in 2002. This includes alcohol-related diseases fo r A f r i challenge comes from the en viro n m en lo o k at y o u r w ife is the w a y y o u 'v e lo o k e d at o th e r w o m e n . K in d o f hard w ith the shoe on seem easy? I 'm g o in g o ut fo r the A lco h o l advertising was placed and Kids and The W onderful W orld the front lines o f battling addiction and abuse o f alcohol, a significant kray @ orpartnership. org. Real People, Real Advice Y o u ’ re a m an and the sam e w a y w ant to know i f yo u kiss on the firs t date, does that m ake you on all 15 o f the television programs most popular w ith A fric a n -A m e ri in the population. the same age group. W h ile many are hard at w o rk on p ro g ra m based a t G eorgetown U niversity that m onitors the p ra c tices o f the alcoh ol industry to Take your spoon out o f your friend's K o o l-A id and m ind your ow n busi ness. Has he raised his hand for help She w a lks Dear Paul: Dear Stan: ing when compared to n o n -A fri can-Am erican youth. programs such as Bernie M ac, The Simpsons, K in g o f the H ili, M y Wife and alcohol problem s remained high among A frica n Am ericans in M arketing and Youth, a national issued a report that documented the amount o f exposure that A f r i focus attention a tu l action on in can-Am erican youth have to alco dustry practices that jeopardize hol m arketing. The findings are the health and safety o f Am erica's striking: youth. He can be reached a t lems as they age than other groups The age-adjusted death rate from M y w ife has new breast im p la n ts and now the y're w re cking m y m ar riage. She wants to dress s k im p y , she’ s alw a ys p u ttin g her chest in you th. It is im portant fo r a ll o f us to youth, in clud in g A frica n - can 11 th-grade students, it is nearly 37 percent. Dear Deanna! Dear Deanna! significant amounts o f advertising used by past 30 days. For A fric a n -A m e ri be i t ' l l happen. A close friend o f mine date’ s a g irl w h o 's using him . He works hard, A lc o h o l is the drug Am erican eighth-grade students re ported having taken a drink in the to p la n the k is s , i f it 's m e a n t to cent o f a ll radio alcohol advertis but a ll are wrong. egon Departm ent o f Human Ser vices, nearly one-third o f A frica n - y o u r s e lf em b a rra sse d b y t r y in g ment in w hich children are gro w in g up. That environm ent is m arked by A ll are good guesses, m o st w id e ly Page A5 SELLW OOD 12 14 S E T a c o m a P o r t la n d O R 9 7 2 0 2 5 0 3 .2 3 0 4 9 4 9 O p e n 8 a m -1 O p m